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1. Introduction
Bradley Ray CPA ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and protect the personal information you provide when you visit our website, www.bradleyraycpa.com (the "Website"), and how we use this information for marketing purposes. It also outlines your rights regarding your personal information.
By accessing or using our Website, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our Website. We may update this Privacy Policy from time to time, and we encourage you to review it periodically for any changes. Your continued use of the Website after any modifications to this Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
2. Information We Collect
We collect various types of information from and about users of our Website, including information:
- Directly from you: This includes information you provide by filling in forms on our Website, such as your name, email address, phone number, company name, and any other information you choose to provide when you request information about our services, subscribe to newsletters, register for events, or contact us through the Website.
- Automatically as you navigate through the site: As you interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Usage Details: Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
- Device Information: Information about your computer and internet connection, including your IP address, operating system, and browser type.
- Cookies and Other Tracking Technologies: We use cookies and similar technologies (like web beacons and pixels) to collect information about your browsing activities over time and across different websites and other online services. This helps us to improve our Website and deliver a more personalized service, including enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our Website according to your individual interests.
- Speed up your searches.
- Recognize you when you return to our Website.
We may also collect information from third-party sources, such as marketing partners, social media platforms, and publicly available databases, to supplement the information we collect directly from you. This supplemental information helps us to better understand your interests and preferences, and to personalize our marketing efforts.
3. How We Use Your Information
We use the information we collect from you for various purposes, including:
- To provide and improve our services: This includes operating and maintaining our Website, providing you with the information, products, or services that you request from us, and improving our Website's content and functionality.
- For communication: To send you administrative notices, service alerts, and other communications relevant to your use of the Website and our services.
- For marketing and promotional purposes: We use the information collected to understand your interests and preferences, and to tailor our marketing and promotional efforts to you. This includes:
- Sending you newsletters, marketing communications, and other information about our services, events, and insights that we believe may be of interest to you.
- Delivering targeted advertisements and content to you on our Website and on third-party websites or platforms.
- Analyzing the effectiveness of our marketing campaigns and improving our marketing strategies.
- Creating custom audiences for advertising campaigns on social media platforms and other advertising networks.
-Personalizing your experience on our Website by presenting content and offers tailored to your interests.
- For analytics and research: To analyze trends, track user activities, and gather demographic information for aggregate use. This helps us to understand how users interact with our Website and to improve our services.
- For security and fraud prevention: To protect the security and integrity of our Website, prevent fraud, and enforce our terms and conditions.
- To comply with legal obligations: To comply with applicable laws, regulations, legal processes, and governmental requests.
4. Legal Basis for Processing (GDPR and CCPA Considerations)
For users located in the European Economic Area (EEA) or California, we process your personal information based on the following legal grounds:
- Consent: We may process your personal information where you have given us explicit consent to do so for a specific purpose, such as sending you marketing communications. You have the right to withdraw your consent at any time.
- Legitimate Interests: We may process your personal information where it is necessary for our legitimate interests, provided that these interests are not overridden by your rights and interests. Our legitimate interests include improving our services, marketing our services, and ensuring the security of our Website.
- Performance of a Contract: We may process your personal information where itis necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
- Legal Obligation: We may process your personal information where it is necessary for compliance with a legal obligation to which we are subject.
For California residents, we comply with the California Consumer Privacy Act (CCPA).We do not sell your personal information in the traditional sense. However, certain activities, such as sharing personal information for cross-context behavioral advertising, may be considered a "sale" under the CCPA. We provide you with the right to opt-out of such sharing, as detailed in the "Your Rights" section.
5. Disclosure of Your Information
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide:
- To our subsidiaries and affiliates.
- To contractors, service providers, and other third parties we use to support our business. These third parties are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. This includes:
- Marketing and advertising partners: We may share your information with third-party marketing and advertising partners to deliver targeted advertisements and promotional materials to you. This may include social media platforms, ad networks, and analytics providers.
- Analytics providers: We use analytics services to understand how users interact with our Website. These services may collect and process data about your use of the Website.
-IT and system administration service providers: For the purpose of hosting, maintaining, and securing our Website and related systems.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Bradley Ray CPA's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Bradley Ray CPA about our Website users is among the assets transferred.
- To fulfill the purpose for which you provide it. For example, if you give us an email address to use the "email a friend" feature of our Website, we will transmit the contents of that email and your email address to the recipients.
- For any other purpose disclosed by us when you provide the information. With your consent. To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
- To enforce or apply our Terms and Conditions and other agreements, including for billing and collection purposes.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Bradley Ray CPA, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
6. Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
7. Your Rights
Depending on your location and applicable laws, you may have certain rights regarding your personal information. These rights may include:
- Right to Access: You have the right to request access to the personal information we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
- Right to Erasure (Right to be Forgotten): You have the right to request that we delete your personal information under certain circumstances.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information under certain circumstances.
- Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
- Right to Object: You have the right to object to the processing of your personal information under certain circumstances, including for direct marketing purposes.
- Right to Opt-Out of Sale/Sharing (CCPA): For California residents, you have the right to opt-out of the "sale" or "sharing" of your personal information, as defined under the CCPA. As mentioned, our use of certain marketing technologies may be considered "sharing" for cross-context behavioral advertising.
Exercising Your Rights
To exercise any of these rights, please contact us using the contact information provided in the "Contact Us" section below. We may need to verify your identity before processing your request. We will respond to your request in accordance with applicable law. Opting Out of Marketing Communications If you no longer wish to receive marketing communications from us, you may opt-outby following the unsubscribe instructions included in each marketing email or by contacting us directly. Please note that even if you opt-out of receiving marketing communications, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.
8. Children's Privacy
Our Website is not intended for children under years of age. No one under age may provide any personal information to or on the Website. We do not knowingly collect personal information from children under . If you are under , do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under , please contact us at the information provided in the "Contact Us" section below.
9. Changes to Our Privacy Policy
It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the Website home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Policy to check for any changes.
10. Contact Us
If you have any questions or comments about this Privacy Policy, our privacy practices, or if you wish to exercise your rights, please contact us at:
Bradley Ray CPA
1623 Central Ave
Cheyenne WY, 82001
(307) 207-2929
bray@bradleyraycpa.com
